We have joked about this before, but apparently it is not a joke, but it is actually true.
We have joked about men not asking for directions. Comedians have even done comedy material on men not stopping and asking for directions. Some Men would rather risk running out of gas before stopping and asking for directions. Not asking for directions is it a machismo testosterone thing?
Maybe men don't ask for driving directions because they were the hunters, and have an innate ability to find their way. A hunter couldn't just stop at another village and ask which way his village was, he might then become the hunted.
Or, maybe women are more prone to ask for directions because they like to talk(yak) to strangers and men do not.
It could also be a pride thing. A man can't let it be known that someone else knows something that he does not.
Now there appears to be factual information that women utilize directions and men do not.
On the website Alexa, which ranks a webpage by internet visits/popularity, they also give a gender breakdown of who visits MapQuest.
They report that approximately 20% of the MapQuest internet average are male, and that 99% of the internet average is females.
So who is lost or not lost?